Lappa Manages
Kids Ride Shotgun's
EU & Americas EPR
EPR registration and packaging compliance for a global outdoor brand selling across Europe and the Americas — coordinated across direct, wholesale, and marketplace sales channels.
With Lappa, Kids Ride Shotgun has been able to:
Complete EPR registration for packaging obligations across multiple markets in Europe and the Americas
Navigate overlapping reporting responsibilities across D2C, distributor, and Amazon marketplace sales channels
Establish accurate volume-based compliance calculations with end-of-year reconciliation built into the reporting process
About Kids Ride Shotgun
Kids Ride Shotgun designs and manufactures bike seats and accessories that let children ride along on their parents’ mountain bikes. The brand sells globally through its own website, distributors, and online marketplaces, with active markets across Europe, North America, South America, and beyond.
Website: kidsrideshotgun.com
Headquarters: New Zealand
Industry: Outdoor & Cycling Accessories / Consumer Goods
One Brand, Three Sales Channels, Overlapping EPR Obligations
Selling physical consumer goods across multiple countries through direct, wholesale, and marketplace channels creates a fragmented compliance picture. For Kids Ride Shotgun, packaging placed on the market arrived through three distinct routes — the brand’s own D2C store, third-party distributors, and Amazon — each with different data availability and different implications for EPR liability. In some markets, distributors or Amazon already covered part of the reporting obligation, while in others the full responsibility sat with the brand.
Managing this across Europe and the Americas meant working out precisely what had already been reported by other parties, filling the gaps with accurate volume data, and building a reporting structure that reflected actual market-by-market obligations rather than applying a blanket approach.
Why Lappa
Kids Ride Shotgun needed a compliance partner able to handle cross-channel EPR complexity across multiple geographies simultaneously.
Key strengths included:
- EPR registration for packaging across EU and Americas markets in a single engagement
- Channel-by-channel analysis to identify where brand liability begins and where distributors or marketplaces already report
- Volume-based fee calculations with reconciliation against actual end-of-period quantities
- Clear cost transparency per market, including material-specific recycling fee breakdowns
- Ongoing reporting support as sales volumes and channel mix evolve year to year
Results & Impact
EPR registration completed across markets in Europe and the Americas
Compliance liability correctly mapped across D2C, distributor, and marketplace channels
Packaging volumes calculated per market with year-end reconciliation process in place
Brand protected from double-reporting risk where distributors or Amazon already contribute
What’s Next
Kids Ride Shotgun continues to grow its global distribution network while keeping EPR obligations current across all active markets. Lappa supports ongoing annual reporting for packaging, with capacity to bring textiles into scope and extend registration into new geographies as the brand expands.